Rupture is a game-changing partner – Chuck & Nandi - along with their village of creative experts and specialists - are our ‘go-to’ experts on some of our biggest brand challenges. The Rupture team consistently bring the trifecta of human-centricity, brand creativity always deeply rooted in the cultural zeitgeist - to complex portfolio, brand and business problems. Each engagement with Rupture we know the status quo will be meaningfully challenged, fresh insights unlocked and barriers broken. Our brands and teams always gain richer, sharper and stronger strategies and communication plans.

“Rupture was brought in to help us with complicated, brand-related work.  Their thoughtfulness and external perspective helped bring in relevant cultural insight. They forged a path of openness within the internal groups to help us move forward collaboratively beyond just this campaign.  The strategic thinking and perspective they brought will be invaluable well beyond the project.”

“Rupture has been an exceptional partner for us in shaping our brand & communications strategy. Collaborative, creative and challenging (in all the right ways), they excel at pushing the team to develop transformative ideas that are deeply rooted in culture and the consumer.”

“I was blown away by their work. They turned our ask to re-promote existing products into an opportunity to make us take a hard look at ourselves. In the end, we answered long overdue questions. Something had been missing from our earlier campaigns and they found it. It felt so right that I took the brand positioning and strategy to Fresh’s global lead as part of what the brand should stand for worldwide.”

“Nike Cultivator was a was promising direct to consumer startup within our incubator, that that needed a clear strategic direction. Rupture Studio came in and connected the dots between business, marketing, culture and lifestyle to develop an inspiring strategy. They not only understood what we needed for the platform, they took it somewhere unexpected and aligned our strategy approach to a larger Nike strategic directive.”

“The work that Rupture did for us was a true game changer. Because of them we’re now able to give our brand what it needs and execute on a real plan.  They helped us reframe the opportunity for Volcan on many fronts – including refining the consumer audience, rearticulating the brand idea, and identifying cultural territories/behaviors/narratives for Volcan to include in the strategy moving forward.”

“Rupture’s strategic point of view was truly inspirational. They held provocative workshops where they helped us dive deep to define the challenge and clarify the opportunity for the brand. They brought unique insight, energy, and ideas to the table to crystalize the brand’s ethos and reason for being, clarifying the audience and helping us understand the cultural context. They challenged us to get beyond the norms of the category and see the potential of the brand and how we could be more impactful in people’s lives and culture. Hopefully, this catalyzes a spread of new thinking throughout the company.”